Concurrent Session 1 – 10:20am

Concurrent Session 2 – 11:40am

Concurrent Session 3 – 1:30pm

Concurrent Session 4 – 2:35pm

Concurrent Session 5 – 3:55pm



Concurrent Session 1 – 10:05am

Concurrent Session 2 – 11:25am


Click a title to see a presentation





3:00pm Bonus Session: Grant Writing Workshop

Grant writing is often viewed as a necessary evil for academics, community developers and non-governmental organizations alike. However, grant writing is also a skill that, like singing, dancing or golf, can be learned and refined through practice. Based upon 20 years of experience in writing academic, community-based, knowledge transfer and infrastructure grants, this workshop focuses on the strategies, skills and structures that help create a successful grant application. Starting from a pragmatic assessment of the benefits, and risks, and grant writing, this workshop then delves into strategies for the design, writing and managing the common pitfalls of creating a project grant. It concludes with an overview of the bureaucratic and budgetary elements of grant design and submission, followed by an open session for Q and A.






9:20am Keynote Speaker. Pillars of Innovation, Jason Dewling, Olds College

We live in a culture that rewards size! How does a rural based community face this challenge? Olds College and the community of Olds does not settle for second best. Jason will share some of the key attributes of the Olds story so you can apply some of those same Pillars of Innovation in your community.


10:20am Concurrent Session 1

a. Implementing a Wood Waste Recycling Program! (Part A; to be followed in next session by Toso Bozic).  Jim Donaldson, Alberta Wood Waste Recycling Association

Alberta Wood Waste Recycling Association [AWWRA], is a non-profit association established in 2012, promoting sustainable, environmentally and economically sound, closed-loop Wood waste recycling practices and reuse initiatives through its industry Membership, Partnership and industry resource tools. In various forms, hundreds of thousands of metric tons of recyclable Wood waste shows up at Alberta landfills every day. As established business Solutions are available to recycle this renewable Wood waste resource, including renewable energy production. The AWWRA is aiding Government and private Landfill, Transfer station, Material recovery facility operators and the Wood waste producers in understanding the economic and environmental sound business opportunities in the Wood waste recycling industry. As an industry resource facilitator the AWWRA provides strategic environmental Waste management acumen advice and project-specific services through its Membership, Partnership and industry resource tools. Join the Future. Think Wood Waste Recycling!


b. Poverty and Affordable Housing in Camrose, Alberta.  Cody McCarroll, Camrose Habitat for Humanity

Despite over $100,000,000 per year in funding to the non-profit sector in Camrose, AB, the problem of poverty persists undiminished. The investments of government, businesses, and individuals in our schools, hospitals, charities, and foundations have not significantly reduced the poverty rate in Camrose over the last 20 years, a rate which stubbornly remains between 10% and 12%. A growing population increases the number of people in need of services and supports and overwhelms the capacity of the non-profit sector to meet these needs. A key factor in the persistence of poverty is the lack of affordable housing. Housing and poverty are inextricably linked, since housing is generally the single highest household expense. 42% of Camrose renters live in core housing need, which is defined as spending more than 30% of their gross income on housing. A conservative estimate of the current affordable housing deficit in Camrose is 870 units. More than $100,000,000 in additional funding from all orders of government, as well as the generosity of businesses and individuals, would be necessary to eliminate this deficit. However, certain practical and relatively low-cost actions can be taken at the municipal level to create more affordable housing units and reduce poverty. Measures such as land use planning that sets aside land for affordable housing, waiving of development fees for affordable housing providers, opening a shelter, and the creation of a rent bank are all actions that combat poverty by addressing the affordable housing deficit in rural Alberta.


c. Blue is the New Green.  Walter Dunnewold, ATCO

Walter will share information on ATCO Gas’s experiences in small and large projects helping communities reduce their environmental footprint through the use of technology to increase energy-efficiency or “green” their energy supply. These projects include the Drake Landing Solar Community in Okotoks, natural gas Combined Heat and Power (CHP) technology for recreation centers and large multi-family complexes, natural gas for use in transportation and energy efficiency tips for homes and businesses.


d. Building Partnerships to Enhance Service Delivery in Rural Areas (Part A).  Colin Holloway/Linda Brett, Office of Public Engagement, Government of Newfoundland and Labrador

Based on the fundamentals of the Partnership Brokers Association programs, this workshop will explore the definition and principles behind building strong multi-sectoral partnerships to maximize the delivery of limited resources and enhance a coordinated response to community economic development. Participants will also explore ideas such as leadership style, resource mapping and personal reflection to broaden their perspectives on how to advance stronger partnerships. As well, through the use of electronic polling and open discussion, workshop participants will explore a framework for creating and sustaining effective partnerships. Workshop participants will:

1. learn about the basic fundamentals in partnership development;

2. share current approaches and strategies currently used when partnering with others;

3. gain an understanding of the common barriers and challenges to creating and sustaining strong partnerships;

4. learn how to map existing resources and identify strengths within a partnership; and,

5. learn about experiences in developing partnerships and mapping resources in rural Newfoundland and Labrador.


e. Workforce Development: Challenges and Opportunities.  Jean Vidal, Alberta Jobs, Skills, Training and Labour 

This session will provide employers and business service providers (Municipalities, Chambers and other associations) an overview of the Ministry of Jobs, Skills, Training & Labour and deepen their understanding of the programs and services that are available to assist them in building a skilled workforce and maintaining safe, fair and healthy workplaces


f. Women Wanted? Gender and Municipal Politics in Alberta.  Shauna Wilton, Augustana Campus, University of Alberta

This session aims to understand changing perceptions and implications of gender in municipal politics in Alberta. The session begins with an exploration of the statistics and trends related to women in municipal government in Alberta, asking ‘where are the women?’ This is followed by a discussion about what the statistics tells us and why they look the way they do. Are there real barriers to gender equality and women’s participation in municipal politics? Is there a problem? Do we need to actively work to increase women’s representation on city councils? As part of this, we examine various positions on gender representation in government and public policy, the real and perceived barriers to gender equality, and the myths surrounding women in politics. The session concludes by asking where do we go from here and providing participants with resources, tools and strategies for future use.


11:40am Concurrent Session 2

a. From Waste to Energy Solutions (Part B; following Jim Donaldson in prior concurrent session).   Toso Bozic, Alberta Agriculture and Forestry

According to World Economic Forum due to rapid population growth the demand for food, water and energy will increase by 30 % in next two decades. Demand for food, water and energy are strongly interlink that putting pressure on one will create stresses for other two. Keeping balance are challenges to everybody around World. Renewable and alternative energy will play a significant role in helping to fullfill growing demand for food, water and energy. The opportunities from wood biomass that either comes from landfills as wood "waste", to harvest residues that are left after forest harvesting to purposely growing woody crop give a great potential to Alberta rural communities not just be energy efficient and independent but great business and environmental opportunity to diversify their communities. Using current "waste" from Alberta forestry and agriculture for will diversify energy supply in rural communities.


b. Think Local, Act Global.   Eleanor Miclette, County of Northern Lights

Rural partnerships are essential on so many levels, and when a group of driven economic development officers came together to create a tool for e-commerce and skill development the end result was not what they expected. By thinking local and acting global Thinklocalmarket.com ended up receiving national recognition on it’s positive economic impact. From concept to execution and the lessons learned along the way.


c. Protected areas as a critical component of sustainable development strategies​.

Parks and green spaces are critical components in sustainable development plans for any community or jurisdiction. Protected areas have a wide variety of characteristics with respect to size, purpose, governance, budget, management intensity, location, and visitor use. As such, protected areas have many different names, such as provincial or national parks, natural areas, green spaces, urban parks, ecological reserves, wildlife sanctuaries, and wilderness areas. Regardless of their name, protected areas generate many ecological, social, and economic benefits for individuals, society, and the environment. For example, protected areas support healthy ecosystems and wildlife populations, whether in urban or rural areas. Protected areas provide opportunities for education, recreation, and spiritual rejuvenation for people, whether they use the parks or not. As a result, there are significant health and well-being benefits. Economically, protected areas general significant economic benefits through tourism revenues, real estate values, and health. Such benefits assist many kinds of people, including children who have little contact with nature, people recovering from illness, and even people not using the parks directly. Thus, it is important for communities to assess current and potential protected areas and to prepare management plans that can be integrated with other land uses.


d. Building Partnerships to Enhance Service Delivery in Rural Areas (Part B)​.  Colin Holloway/Linda Brett, Office of Public Engagement, Government of Newfoundland and Labrador

Based on the fundamentals of the Partnership Brokers Association programs, this workshop will explore the definition and principles behind building strong multi-sectoral partnerships to maximize the delivery of limited resources and enhance a coordinated response to community economic development. Participants will also explore ideas such as leadership style, resource mapping and personal reflection to broaden their perspectives on how to advance stronger partnerships. As well, through the use of electronic polling and open discussion, workshop participants will explore a framework for creating and sustaining effective partnerships. Workshop participants will:

1. learn about the basic fundamentals in partnership development;

2. share current approaches and strategies currently used when partnering with others;

3. gain an understanding of the common barriers and challenges to creating and sustaining strong partnerships;

4. learn how to map existing resources and identify strengths within a partnership; and,

5. learn about experiences in developing partnerships and mapping resources in rural Newfoundland and Labrador.


e. Understanding Rural Human Capital​.  Trent Keough, Portage College

How does a rural community invest in ‘human capital? It’s a challenging question in light of urban drift and the see-saw down-turns in the resource based economy. Too often such investment is focussed on IT industries alone. We know of synergistic growth associated with Silicon Valley and the abysmal failure of the propped-up Irish Tiger, not to mention innumerable failed ‘knowledge oases’ in the Middle East. There’s more, too, when thinking of innovation ecosystems. What do we know? RADN was tremendously successful. How? What do we do? Pipeline, Food, and Water at Portage College. Why the lack of traction for funding for ARDN? Why the slog when rural colleges lead in innovation? Is there a lack of commitment to enable innovation to develop at the grass-roots levels in the province of Alberta?


1:30pm Concurrent Session 3

a. The new rural is regional? Moving beyond municipal boundaries.  Bill Ashton, Rural Development Institute, Brandon University

The development of local government is often through top-down amalgamation initiatives. Recent volunteer amalgamations stand as examples of bottom-up efforts. In Manitoba, the recent amalgamation initiative, resulted in amalgamating over 100 rural municipalities into 49. Over half of the 100 had less than a 1000 population and most have multiple decades of declining populations. In contrast, several communities experienced rapid growth and other very modest growth. This presentation highlights the Manitoba initiative as a top-down and bottom-up effort. Yet for some, it falls short of a more progressive agenda resulting in stronger municipal governments. Such an aim suggests the amalgamation is the necessary structural adjustment as the first step toward a more rural regional goal. This presentation outlines the role of functional economic regions as a geographic building block for public investment in strengthening local government. How might a rural regional approach fit into Alberta is worthy of discussion in light of the legislative review of municipalities. Goals: Identify a pathway to realizing rural regions which may contribute to the legislative review of municipalities in Alberta Objectives: (1) to examine MB's recent amalgamation initiative as a top-down and bottom-up effort; (2) to report the findings on new research about functional economic areas as a geographic footprint for rural regions; and (3) to identify the importance of cooperation and collaboration among local gov’ts and across gov’t levels to strengthen rural municipalities.


b. Thinking Forward: Attracting and Retaining Employees in Rural Settings.  Kristen Cumming, Cantos Consulting

This session will review possible attraction strategies and techniques appropriate to rural employers in an effort to recruit skilled workers. Further this session will explore retention strategies to leverage employers' recruitment, orientation and training efforts to build a loyal, long term work force. Audience members will have the opportunity to engage with each other to share effective practices and discuss possible collaborative efforts.


c. Just Add Water, and Stir.  David Samm and Susanna Bruneau, Battle River Watershed Association 

The capacity to measure and regularly report the important economic, social and ecological value of the Battle River Watershed’s natural capital assets and ecological services is critical to understand the tradeoffs and synergies between economic development opportunities of the watershed’s natural and human capital and to ensure flourishing ecosystems and optimum ecological functions. This requires a natural capital and ecological goods and services inventory (biophysical and economic), assessment and reporting system that measures both the economic and ecological values of a watershed’s total assets. Without understanding the unique economic and environmental characteristics of each sub-basin, it is not possible to appreciate the potential opportunities for optimizing economic benefits and the implications to ecosystem functions, nor the implications to basin-wide policies and programs. Water is essential to life, making its total economic value immeasurable. At the same time water is a finite resource, and one for which competition is likely to increase. Driven by this heightened competition, the economic value of water will rise. Decision-makers in both the private and the public sectors will need information that can help them optimize the benefits derived from its use. Battle River Watershed's direct use of water is concentrated in major sectors of the economy, which include agriculture energy resource extraction, manufacturing, electric power production, recreation and public water supply.


d. An overview of Continuing Care in Alberta and the issues for rural communities.  Iris Neumann, Institute for Continuing Care Education & Research

What is continuing care and how does it operate in Alberta? What is the Institute for Continuing Care Education & Research and the Community Needs Driven Research Network? What issues have been identified by front-line staff in Continuing Care? At the end of the session participants will have increased their knowledge about continuing care services in Alberta and how they can be accessed. Participants will be in a better position to help community members navigate the continuing care system.


e. Broadband and Beyond​.  Barb Scully, Parkland County

In 2008 Parkland County started implementing the recommendations of the Rural Broadband Study and creating a community of connectivity. The first few years were focused on the infrastructure and the installation of communication towers. As the project moved forward Parkland County realized there was more pieces than just "towers", there was an entire area that needed to be worked on in the community economic development aspect. The County’s “SMART PARKLAND” Intelligent Community project follows a framework established by the Intelligent Community Forum, an international think tank headquartered in New York City. Under the framework, there are six indicators that characterize Intelligent Communities, including:

1) connectivity & capacity,

2) knowledge workforce,

3) innovation,

4) digital inclusion,

5) marketing & advocacy, and

6) Environment.

The keys to successful implementation of an Intelligent Community are leadership and collaboration. Continuity and consistency in the municipal leadership commitment to a shared vision is critical, as is collaboration with other stakeholders - business, community organizations, education & health institutions, and research facilities – to leverage resources and synergies to get results.


f. Stronger Together: A Toolkit for First Nations- Municipal Community Economic Development Partnerships​.  Morgan Bamford, Council for the Advancement of Native Development Officers and Murray Kerik, Reeve MD Lesser Slave River

Could your community benefit from collaboration with a neighbouring municipality or First Nation? Across Canada, First Nations and municipalities have committed to working together and are seeing a range of benefits: improved relationships, enhanced investor confidence, cost-effective service delivery, a stronger voice at other levels of government and the chance to draw on each partners’ unique capacities, among others. Stronger Together is a Toolkit developed by and based on the experiences of the six pilot partnerships in the First Nations-municipal Community Economic Development Initiative (CEDI), a joint initiative of Cando and the Federation of Canadian Municipalities (FCM) that enhances the capacity of participating First Nations and adjacent municipalities to engage in joint CED planning. In this workshop, you’ll get an orientation to the Stronger Together Toolkit, hear from MD of Lesser Slave River Reeve Murray Kerik and the Slave Lake Region Tri-Council (a 3-way collaboration with the Town of Slave Lake and Sawridge First Nation), and have the chance to share your insight into the Toolkit and First Nation-municipal collaboration. You will leave with a summary document you can take back to your community to begin the discussion about and process of collaboration with your municipal or First Nation neighbours.


2:35pm Concurrent Session 4

a. Rural Internships for Small Communities: Structure, Experience and Practice.  Lars Hallstrom, Augustana Campus, University of Alberta and Barb Sjoquist, Mayor, Village of Edgerton  

Lars Hallstrom and Barb Sjoquist will discuss the opportunities, benefits and challenges presented a variety of internship programs available to rural Albertan communities. Lars will examine the different structures and approaches taken toward internships as a development tool, and Barb will share Edgerton's outcomes experienced as a result of the village's involvement in three different internship programs.


b. The Co-operative Advantage: Opportunities for economic development, mobilizing local resources and local control​.  Seth Leon, Alberta Community and Cooperative Association

Co-operative are a stalwart of economic development in Alberta. Today, new and existing co-operatives businesses are addressing the important challenges, even in the face of a pending recession. This presentation will explain the advantages of the co-operative structure: how local ownership and democratic control while working to create member benefit, keeps wealth in communities and build strong businesses. At the same time existing co-operatives are dialing-in to their co-operative roots and committing to meeting member needs, while continuing to be successful businesses.

It will also focus on how co-operatives are able to mobilize capital using RRSPs and TFSAs, opening up greater access to financing for local business development, succession planning, and growth. These mechanisms can also be applied to housing and aging in place. The application of Opportunity Development Co-operatives and New Generation Co-operatives to build up local economies will be discussed. 

Drawing from Albertan examples the presentation will also explain the development process, and key steps to using the co-operative structure. This includes succession planning, renewable energy, new business development, and rural revitalization. 


c. Challenges in Building a Regional Energy from Waste Utility​.  Paul Ryan, Southern Alberta Energy from Waste Association

The Southern Alberta Energy-from-Waste Association (SAEWA) is a non-profit coalition of municipal entities and waste management jurisdictions in southern Alberta committed to the research and implementation of energy recovery from non-recyclable waste materials that will reduce long term reliance on landfills. Established in 2009, SAEWA is seeking to foster sustainable waste management practices that contribute to our society’s overall resource efficiency and environmental responsibility. SAEWA is in the final planning stages to develop an Energy-from-Waste Facility that will handle the conversion of municipal and other sources of solid waste into energy. The road from “Concept to Completion” of such an enormous undertaking is long and fraught with obstacles and pitfalls. SAEWA is the largest regional cooperative the Province of Alberta has ever seen. We are comprised of 14 Regional Waste Commissions/Authorities and a number of individual Municipalities. Changes in different levels of Government, petty politics, municipal revenue protection and opposition from various waste related industries are just some of the obstacles that we have encountered along the way. There was no road map when we started. We learned from the mistakes of others and of course our own and we do have a story we can share.


d. Putting a face to rural homelessness​.  Solina Richter, Faculty of Nursing, University of Alberta.

An environmental scan conducted in 2010 identified rural homelessness as one of the gaps in knowledge in Alberta. The strong economy and oil industry has previously attracted many inter-provincial and international migrants to Alberta in search of work. Numerous narrative accounts of people living in "less than desirable conditions" in rural areas exist. Many of the narratives are anecdotal and are not supported by documented research to inform policy decisions and take the necessary actions to address it in an effectively, long term and sustainable manner. Three studies has been completed in Alberta to put a ‘face’ to rural homelessness. Both quantitative and qualitative data we collected from various key informants: sub-populations at risk of becoming homeless, landlords, people from the industry, providers of social services in the community and the general public. Finding will be presented to answer five central questions: 1)What does homelessness look like in rural Alberta? 2) What are the contributing factors to homelessness in rural Alberta?; 3) What services are available to people experiencing homelessness in rural Alberta?; 4) What are the gaps in services for people experiencing homelessness in rural Alberta?; and 5) What is the public’s awareness related to homelessness in rural Alberta?


e. Developing and Navigating Environmental Management Systems.  Blayne West, Sustainable Futures. 

The presentation will be a showcase of how you can strategically design for long term environmental planning in your organization. Being environmentally friendly is becoming more important to the average Albertan. We can probably all attest to hearing about green initiatives across the province and you may even be hearing about desires in your own communities. Maybe this is something you have already begun planning or have been doing for quite some time. To help navigate your way through this discussion Alberta Agriculture and Forestry with the help of Sustainable Futures Consulting have established a set of workshops that assist in building the capacity of staff within the organization to tackle environmental planning. This presentation will provide you with an overview of a functioning environmental management system including a brief discussion on the parts that make up the whole including examples of how it has been applied to both rural and urban settings.


f.  Engaging Citizens, Leading Communities. Maria deBruijn, Emerge Solutions Incorporated

Is public input common in your community? Do citizens have a voice in establishing the direction of your council’s decisions? While municipal governments are closest to the people, engaging citizens is both a privilege and a challenge for municipal leaders. This session will provide an overview of the AAMDC/AUMA Citizen Engagement Toolkit and offer advice on how to remove common barriers to community engagement and how to create a culture of collaboration amongst municipal leaders and citizens.


3:55pm Concurrent Session 5

a. Local Leadership Key to Addressing Community Energy Needs.  Jordan Webber, Starland County

Jordan will share Starland County’s experiences to adopt and promote the use of solar photovoltaic systems within its own organization as well as in farms, homes and businesses across the district. It’s an example how Starland County is taking a leadership role in meeting its community’s energy needs in an efficient, affordable, sustainable way, while managing greenhouse gas emissions and air quality. A finalist in the 2014 Alberta Emerald Awards, Starland demonstrates its leadership by offering incentives and grants to area residents and farmers interested in adding solar arrays to their homes and operations, as well as an energy toolkit to help roll-out the program to other communities.


b. Changing Rural Demography.   Kristen Cumming, Cantos Consulting

Changing Rural Demography: This session will use contrast census information collected over the past 100 years to examining shifts in rural demography. Relevant economic indicators will be linked to demographic 'landmarks' and will support an exploration of how rural economies and communities have changed over the past four generations. Looking forward using current demographic patterns, this session will question how rural communities and economies will remain healthy and robust. Areas of discussion will include impacts in education, health care, social services as well as business succession and youth career development. Finally, this session will invite collaboration and insights from audience members to define a preferred future for rural communities and identify several possible next steps to engage capacity and commitment.


c. Building Trust: Lessons from a Long-Term Collaboration.  Dee Patriquin and Glen Lawrence, Beaver Hills Initiative

Sustainability and regional cooperation are vital to many rural municipalities, which must balance community needs with limited resources in a changing social and economic context. Despite the advantages of regional cooperation, successful collaborations have been few. Access to networks offering political support, knowledge and funding can be enticing, but may not be enough to overcome barriers. The Beaverhills Initiative (BHI) began in the early 2000s as a loose collaboration of three levels of government, the University of Alberta and ENGOs, recognizing need for regional management of an ecologically significant area in the Edmonton metropolitan area. Now a committed voluntary partnership of 30 member organizations, it has been nominated as a UNESCO Biosphere Reserve in recognition of its community engagement and sustainability initiatives. How has this voluntary, multi-jurisdictional organization become a strong regional influence? In this presentation, we will describe the strategies that led to the BHI’s emergence as a trusted regional organization.


d. A Story of Attracting and Retaining Doctors to Rural Alberta.  Rebekah Seidel, Chris Carr, Rural Physicians Action Plan

The RPAP Health Workforce for Alberta focuses a large part of its work on attracting and retaining healthcare practitioners to rural Alberta communities. Over 20 years of experience gives RPAP a comprehensive toolkit of best and promising practices that result in success stories in a growing number of Alberta’s rural communities. RPAP places a focus on supporting the provision of family medicine physicians to rural Alberta, beginning with the education pipeline. Support for rural Alberta students studying medicine, for rural residency programs, and for practicing rural physicians’ ongoing skills enhancement has proven successful in building rural physician practice. Enhancement of rural community capacity to actively engage in the successful attraction and retention of family medicine doctors is also part of RPAP’s work. From supporting site visits of potential physicians and their families, to initiating physician appreciation activities, to integrating physicians and their families into the community, local committees play an important and rewarding role. RPAP consultants will offer an interactive session which reviews what has shaped RPAP’s community support work over the years, and explores how communities can play an active part of the successful attraction and retention of rural physicians. Information, resources and practices helpful to rural communities; and data on the education pipeline and physician recruitment outcomes will be shared with participants. Community participants who know of and/or are part of this work will also be asked to share their experiences


e. Doing Business with the Government of Canada.  Darlene Chuka, Office of Small and Medium Enterprise

The Office of Small and Medium Enterprises (OSME) at Public Works and Government Services Canada (PWGSC) supports the Government of Canada’s commitment to a procurement system open to small and medium and regionally based businesses. OSME also manages the Build in Canada Innovation Program (BCIP), which is a procurement program that was created to bolster innovation in Canada’s business sector and to help companies bridge the pre-commercialization gap for their innovative products and services. As of 2016, $40 million will be permanently dedicated to the BCIP annually. The program also now includes a military procurement component. The Government of Canada purchases between $15-$20 billion of goods and services each year. This workshop provides key information about how to sell to the Government of Canada that will help you learn how to:

• Find out whether the Government of Canada buys your good or service

• Understand the contracting process

• Register in supplier databases

• Build networks and promote your business

• Search for opportunities

• Take advantage of the procurement information on Buyandsell.gc.ca

• Understand the security clearance process

• Bid on opportunities

The workshop will also include a live demonstration of Buyandsell.gc.ca/Tenders. Participants will be provided with an overview and demonstration of the Buyandsell.gc.ca website’s key features and functions, including how to:

• Search for tenders, contract history and standing offers and supply arrangements

• Follow opportunities to keep informed about new tender notices and amendments

• Find additional sources of information for suppliers

The workshop will also cover BCIP program specifics, eligibility, evaluation and pre-qualified innovations. The BCIP targets innovations in five key areas:

• environment;

• safety and security; health;

• enabling technologies; and

• the new military component.






9:00am Keynote Speaker. The Changing Face of Rural and Regional Development in Canada: New Opportunities, New Approaches.  Rob Greenwood, Memorial University, Newfoundland.

Rural communities in Canada need to consider new approaches to development if they are to maximize their development opportunities. Neighbouring communities, rural and urban, constitute economic regions, which must form the basis for development planning and implementation. Governance structures must reflect this regional reality, enabling communities to retain their independence while fostering collaboration. And development strategies must focus on increasing innovation and enhancing productivity if rural enterprises are to be competitive. Finally, rural leaders and organizations need the tools to do the job, and move from planning to implementation.


10:05am Concurrent Session 1

a. Online Marketing on a Budget.  Brian Siddle, Strong Coffee Marketing

There are no shortage of online options for marketing your business or community but most of them require some level of time and money. Unfortunately many small organizations with limited resources find it difficult to compete on a local, provincial and national level. Developing a marketing strategy that allows your organization to stay quick and nimble will help ensure you stay ahead of the competition (regardless of their size). During this presentation, we’ll examine:

• Understanding your marketing goals and audience

• Deciding which online marketing channels are most effective for your business

• Developing a marketing strategy with limited resources

• Ensuring your company stays quick and nimble online


b. Three Key Pieces to the Non-Profit Governance Puzzle: Fiduciary, Strategic, Generative.  Jenn Beyer, Alberta Culture and Tourism

The governance of a non-profit is complicated, multi-faceted work. There are a wide variety of expectations and responsibilities to keep in mind at all times. In this session we are going to look at three key pieces of the non-profit governance model - fiduciary, strategic and generative governance - how they are different, how they work together, and how they provide a useful frame for non-profit governance.


c. Being intentionally political: implementing creativity to create public hype, an example of an urban farmer.  Ryan Mason

Before the ground was broken or a plant was grown, Reclaim Urban Farm Inc. hit the newsstand on the front page of the Edmonton Journal. Since this early media piece, Reclaim Urban Farm has generated almost a dozen major media pieces a year about agriculture, community and their business. While Reclaim Urban Farm has worked hard on branding themselves well using terms like urban agriculture, multi-location microfarm, peddle powered farm, Small Plot Intensive Farming, and nutrition-sensitive agriculture, the truth is it is only a market garden. Despite this, media attention from radio, television, bloggers, and journalists continues to write about the farm regularly, generating excitement about the business and driving conversation about agriculture. While many factors play into how this happened this presentation will highlight some of the main reflections of where the media fascination comes from including: going beyond business, tapping into actionable ideas, following trends, staying relatable, thinking outside the box and being intentionally political. Finally, this presentation will share some lessons learned about how ideas in other places, communities and sectors could similarly drive media attention.


d. Assessing the Factors Impacting the Sustainability of the Clarenville-Bonavista Region. Colin Holloway, Office of Public Engagement, Government of Newfoundland and Labrador

This presentation will highlight the results on a community-based research study which looked at the critical factors impacting the sustainability of a rural region in Eastern Newfoundland. The research was funded by the Government of Newfoundland and Labrador and carried out in partnership with Dr. Kelly Vodden, an Associate Professor at Memorial University- Grenfell Campus, and the Regional Council for the Clarenville-Bonavista Rural Secretariat region. This research was completed in two phases between October, 2013 and March 31, 2015. The main components of the study included: a jurisdictional scan of key sustainability criteria; developing a common definition of regional sustainability; identifying a list of critical factors impacting the region; completing a Gap Analysis; defining a set of measures and indictors; administering a household public survey; conducting public information sessions; and finalizing a set of critical areas impacting sustainability of the region as well as a set of key public policy recommendations for the Government of Newfoundland and Labrador.



11:25am Concurrent Session 2

a. Using Expertise to Stand Out Online.  Brain Siddle, Strong Coffee Marketing.

Organizations often hit a creative roadblock when trying to develop their marketing pitch. What makes us different or unique? What should we talk about on social media? How do we tell our story? There are a variety of marketing and branding exercises that can help answer many of these questions but sometimes the answers are right in front of you. The online community is thirsty for knowledge and those individuals, companies and organizations that can be trusted to supply the best information. We’ll use this hour to look at:

• Identifying knowledge that people want

• Delivering knowledge through content

• Examples of organizations that share their knowledge as content


b. Illuminating the Realities of L.E.D. Streetlight Technology.  Bryon Schwartz and Dustin Baptist, ATCO

Bryon and Dustin will discuss L.E.D. streetlight technology and the benefits, challenges and realities for communities looking at this new technology for reducing energy consumption and light pollution as well as ensuring the safety and security of their communities.


c. Fibre Forward to Today.  Mitch Thomson, Olds Institute

Every community in rural Alberta is looking for ways to enhance opportunities in their community. We all want a great quality of life that we can afford and to create the space for our children to succeed. Olds is no different. The Olds lnstitute for Community & Regional Development was formed to help citizens find solutions to the challenges that face our community and to promote sustainable practices and development opportunities. Leveraging the province's investment in the Alberta SuperNet was identified as an opportunity during community engagement sessions in 2003. Fibre forward to today The Olds Connected Community Network is Canada's first 10Oo/" community owned fibre optic telecommunications network. Owned by the citizens of Olds, the network enables every home and business in the community to connect with the world using lnternet speeds a hundred times faster than that available in the average Canadian City. Businesses enjoy lower costs and higher productivity as a result of the community owned infrastructure. The community has an abundance of bandwidth and is not subject to limitations or scarcity pricing. Citizens enjoy benefits they could not imagine just a few short years ago. The profits from this social enterprise help enable and fund community initiatives.


d. Innovation Strategies in Rural Manitoba.  Bill Ashton, Rural Development Institute, Brandon University

Ideas, risk-taking, and business aptitude are common in rural areas, yet investment in innovation most often is an urban phenomenon rather than a rural one. This presentation identifies three major barriers to commercializing innovation. In the context of Manitoba, it offers a response to these barriers, which are strategies that are emerging to link urban with rural activities and to champion local assets. The specific provincial level and rural practices and strategies are helping to position rural areas as important contributors in innovation. This presentation will feature current rural activities and new research drawing on innovative leaders in food development sectors. From this presentation you will better understand the difference between innovation and commercialization, the three systemic barriers in commercialization and promising rural strategies in Manitoba. The discussion will answer your questions and is aimed to gain insight about commercializing innovation in rural Alberta.


e. Non-Profit Governance: Legalities, Ethics and Membership, Oh My!.  Jen Beyer, Alberta Culture and Tourism

Being involved in the governance of a non-profit organization comes with a whole host of responsibilities, some of which are straight forward, some of which are complex, and some of which we often forget about. In this session we will focus on three main areas of responsibility: legal, ethical, and members. Come prepared to ask and explore answers to a variety of questions, some with easy answers, some that serve to illuminate the complexity inherent in the work of non-profit governance.